A target audience is a particular group of people, identified as the intended recipient of an advertisement or message. Also called target population.
My group and I decided that the target audience for our film would be mainly for teenage girl from the age of 12 and above or anyone one who likes romance film. When we did some research on the UK Film Council, it is mainly for females under 35 who likes romance but it is popular with the older females too. And for the social class it would be suitable from any categories because there is not a lot of difference according to the UK Film Council.
Marketing
It depends if we have got enough budget for marketing our product. If we have, then I think that the best place to market our film would be on the internet by putting it as an ad on the side of the websites so people can see it, or by having our own website so they can look at it, or by making fan pages on social networking sites like Facebook and Twitter because a large population of people uses it. We could advertise our film in the front page of magazine so it eye catches the target audience because a lot of woman reads magazine. Another way is to advertise it on TV about 6-10pm on the weekdays because some teenage girls are going to school and there's no point of advertising it when they can't see it. And on the weekends could be advertising it anytime. We can also advertise it on the cinema a few months before we release our film and we could advertise it on the billboards so a lot of people knows about it.
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